In a recent study, Venngage turned to thousands of marketers to better understand how they use visuals in their campaigns. Of the 200 content marketers who participated in the study, a majority of 40 percent said they most often used stock photos. In our content-rich world, stock photos are everywhere, from subways, magazines and billboards to social media, Blogs and book covers.
For Image buyers, Stock Photography offers a fast, convenient and high-quality alternative to a commissioned photo film. For photographers, licensing their work as shares opens the door to passive income, portfolio diversification and international recognition. Here we’ve compiled the ultimate guide to get you started; you’ll find more details and tips in the related articles below and in the sample photos we’ve highlighted.
What is stock photography?
Stock photography has been around for almost a century, but it appeared in the digital age, when the demand for high-quality photos increased and more and more photographers from around the world began to contribute to their work.
Here’s how it works: photographers submit their images to an agency or reseller who approves them, adds them to their collection and sells them to buyers. Stock Photography can be licensed by brands, graphic designers, advertisers, business owners and many others.
You could Stock Photography in three Categories hear: Macrostock, Midstock or Microstock. Macrostock, or traditional photography, tends to be more expensive because it is exclusive; that is, buyers pay more for the exclusive right to use the photos. Midstock Prices fall somewhere in the Middle, and Microstock is relatively inexpensive.
Since Microstock is not as exclusive, Microstock photographers can always sell the same images. In other words, payments are lower, but they can add up over time. Non-exclusive royalty-free photos are popular with buyers because they are fast and affordable. The client can use the image several times and the copyright remains with the photographer.
What are the different types of stock photography?
Stock photography usually falls into one of two categories: commercial or editorial. As the name suggests, commercial or” creative ” Photography may be authorized for use in advertising campaigns, marketing materials or for advertising a product or service.
Editorial photography, on the other hand, cannot be used to sell a product or promote a business. It can be used by newspapers and media for educational or journalistic purposes. Publications such as The Guardian or the New York Times regularly use editorial photos to illustrate current news and other events.
For this piece, we will mainly focus on commercial/creative Photography, as it tends to have a wider market and the potential for greater revenue. As it can be used to sell or advertise, this type of Stock photography also comes with some additional requirements, mostly in the form of model and real estate versions.
What are model and property shares and why are they important?
Publications are contractual documents that protect the photographer, the agency and the buyer from possible problems. By signing a template or ownership authorization, the people in your photos (or the owners of the property in your photos) give their consent for your image to be used commercially.
Without them, images of recognizable people and goods (even a few surprising matter) can not be sold as a creative stock photography. Remember that ownership includes intellectual property, such as artwork, brand details and Logos, which may not be published and are therefore best avoided.
500px has template versions and property versions that you can print, and popular apps such as versions and easy version allow you to easily sign with a single phone or tablet when you’re on the go.
How can you sell your photography on 500px?
500px is working with two of the biggest names in the industry—Getty Images and VCG (Visual China Group)—to distribute and license its photos. You can submit your images for review during the upload, and if they meet the requirements and are commercially attractive, the 500px content team will approve you for the license.
You can use the License Manager on check for Updates, if Your Photos have been accepted, or if Changes are needed. If your photo is declined, you will know why, so you can get your work approved next time. Anyone can submit their images for free. If you license only more than 500px, you will receive 60% of the amount you will receive from your distributor.
Why license your work?
The potential to earn passive income might be the main attraction of stock photography, but it’s also a great way to get into the business and get a sense of how the industry works. 500px regularly publishes trend reports and licensing quests to help you stay up to date with commercial Photography and get used to working with models and taking photos for customers.
You can create Stock photography on your own time and build a solid portfolio to show customers how they are doing. They also have access to feedback from other artists and contributors and have an idea of what kind of work is selling. There are countless platforms to showcase your work online, but with licenses, you can monetize it at the same time.
How has stock photography evolved in recent years?
With the arrival of more photographers on the market, the quality of stock photography has continued to increase. Nowadays, brands are looking for transparency and authenticity, so lifestyle photos that feel relatable are in high demand. Today’s stock photography has moved away from presented and staged images and towards open, everyday moments with real people.
Cultural movements such as inclusivity, sustainability, social responsibility, Technology and wellness have also shaped the world of commercial Photography. Brands look for unique, inspired and original works, often with a local or personal touch.
Some evergreen themes include family photo films, health and wellness, food, nature, and travel. Of course, there will always be a demand for the natural lifestyle, business and office images. These topics are already well covered, so the best choice is to find a unique area or niche in the genre of your choice. It can be a local point of view on food culture or a new niche in the field of wellness, but the selling images of subjects tend to fill an application that is not yet saturated.
What equipment do you need for stock photography?
Commercial photography was once limited to those who could afford an expensive DSLR, and while many camp photographers continue to use first-class equipment, some are turning to mobile photography.
The old rule is this: the best camera is the one you have with you. Of course, a DSLR with a collection of different lenses might be ideal, but you don’t have to wait until you have the equipment of your dreams to start film and submitting.
As for the studio room, use what you have. You can use your kitchen counter for meal receptions or your living room for a lifestyle session. Win friends and family to be your role models, or trade time for impressions with local businesses in exchange for a signed real estate approval.
You can rent all the accessories you need or try a DIY solution for professional lighting. Accessories and clothes can be found in second-hand stores and in the personal collections of models. A digital asset management tool like Adobe Lightroom can also play a crucial role in editing and organizing hundreds of photos for submission.